Foldable phones have created a stir in the world of smartphones. Now they are not far from the reach of common people. Many companies are now making foldable phones, including big companies like Samsung, Huawei, Honor, Oppo and Xiaomi.
But do you know which company won the foldable phone market in the first quarter of 2024?
Yes, you heard it right!
This Chinese company is Huawei!
According to a report by market research firm Tech Insights, Huawei has overtaken Samsung to take the top position in the foldable phone market with a blistering growth of 257%.
This is a great success for Huawei, which has drastically increased its market presence compared to last year.
Let’s take a look at this success of Huawei:
What is behind Huawei’s success?
Vertically folding smartphones: Huawei has focused on vertically folding smartphones, which are very much liked by the people.
New features and designs: Huawei has introduced many new features and designs in its foldable phones, which make them different from other phones.
Aggressive marketing: Huawei has also spent a lot of money on marketing its foldable phones, which has made people aware of them.
Performance of other companies in the foldable phone market:
Samsung: Samsung is still the second largest company in the foldable phone market. However, its market share has declined by 25%.
Motorola: Motorola has performed brilliantly in the foldable phone market this year. Its market share has increased by 1260%.
Honor: Honor’s market share has also increased by 480%.
Vivo: Vivo’s market share has increased by 331%.
Xiaomi: Xiaomi’s market share has increased by 41%.